Lately, I have had lots of talks with other artists about the changes that are inevitable now that covid has overtaken the world. Our lifetime is now part of history and we have to adapt and find ways to be creative and relative in this brave new world.
One thing I hear over and over is the percentage of current galleries that will not be around this time next year. Some huge galleries have already closed. Everyone is scrambling to find a way to showcase their art and make a living at the same time.
I keep asking myself how much of the old way of doing business is still relevant? There have always been many things that were taboo for artist. Do those old taboo's apply? I don't think so. I think it is a new world and its time for us to create a good business model where we work together. Exhibitions were already moving towards arts collectives and art groups rather than galleries but now this seems even more important
Being in control of your art and how its shown and sold are more important than ever.
What do you think is important?
How do we implement these into our presentations?
How do we show the work and continue to grow our businesses without alienating potential in the future?
Art reps and consultants seem like the way of the future in my eyes. What do you think?
In this series, Victoria Chapman, director VC Projects, discusses artists' practice, life during isolation, past and upcoming exhibitions, and issues that most artists face.
Today, I had a great discussion with Victoria via an Instagram Live. Victoria and I have known and worked together for many years. We talked about isolation and how it comes out in artists' work, as well as how artists deal with the challenges it presents.
We'd love to hear from you! What are your challenges? Has isolation hindered or helped your creativity? Going forward how will your practice evolve? Leave a comment to help support the artist community in navigating these challenging times.
Join us In the Studio Tuesday, June 9th, 10am pacific for a "studio visit" and chat with VC Projects director Victoria Chapman!
Victoria has been exploring the idea of isolation with artists and curators over the past few months and how the isolation has reared its ugly head in their art, lives, and creative practice.
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"Contemporary art is a new voice in an ongoing dialogue of artistic ideas. Every artist working today contends with, looks at, draws inspiration from, and rejects all the art that has come before. It is the topmost layer of a sedimentation of proposals, styles, ideas, images, forms, and vocabularies that have accrued over time. Contemporary art is a way of looking at the world and making sense of the questions, problems, joy, and chaos that exist all around us and trying to find an expression that gives form to, or makes sense of it all. It can sometimes take on urgent, global problems, but it can also be extremely intimate or deal with the language of art itself: abstraction, color, or shapes. It can be about the process and the inventiveness of coming up with new technologies and new materials. Contemporary art can often feel like an obscure, elusive, or almost hostile thing that people either shy away from or that lends itself to ridicule and derision." by Christian Rattemeyuer, director Sculpture Center MOMAI thought this was very appropriate and truly describes contemporary art. Even artists dont always understand contemporary art. I have to work to understand a lot of video art and installations. I am too impatient to sit for 10 minutes to watch a jumbled mass of images that do not make sense to me without a description from the artist but I am willing to be educated and I do try to understand that all art recreates the world of the artist as they see it.
There is a curse that is associated with "living in interesting times". In history these times were marked by plagues, wars, dictators but also by the birth of civilization and the renaissance.
Todd Williamson artist.